Cornerstone Barristers wins Bronze at the Transform Awards for Best Rebrand in Professional Services

01 Jan 2018

Last night, Cornerstone Barristers’ excellence in rebranding was honoured at Communicate magazine’s Transform Awards 2013 held at The Brewery, London.

Cornerstone won a Bronze award in the category of “Best Rebrand in Professional Services” for its work with Thinkfarm Strategic Consultants and interim marketing director Crispin White. A category which had a record number of applicants this year.

Crispin White identified the need to review the positioning and branding of Cornerstone Barristers in order to support marketing to boost awareness of their capabilities, experience and areas of focus. Thinkfarm was asked to develop strategic positioning, messaging and refresh the brand identity to ensure it supported the brand story.

The Transform Awards programme, established by Communicate magazine, is the industry benchmark for rebranding, repositioning and brand transformation. The entries were judged by a panel of experienced in-house practitioners, designers and journalists in order to celebrate best practice in rebranding.

The Transform Awards has recognised the best in European rebranding since 2010. This year’s ceremony honoured entries from around the world. The awards were distributed at a gala dinner at The Brewery in London and were hosted by BBC Science correspondent Steve Mould.

CEO Warren Foot said “Cornerstone Barristers is very proud of its new image and its eye-catching logo. The branding came out of widespread consultation with our clients and reflects their views of our strength and depth as specialist Planning, Public, Property and Regulatory lawyers. We are delighted that the care and thought that went into developing the branding with Crispin & Thinkfarm has been recognised with this award. It underlines the fact that, contrary to popular belief, the law can be modern and progressive.”

Andrew Thomas, publishing editor of Communicate magazine, said: “The rebranding stories that captured our imaginations and our hearts have been tales of hard work, of fabulous creative thought and of stunning intellectual and strategic insight.┬áThose stories are also the ones being honoured at the Transform Awards. We are very proud to be a footnote in their organisations’ stories by providing a platform from which to recognise the excellence of their changing brand narratives.”

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